Every year, we fly to Copenhagen for the 3 Days of Design festival. As the main distributor of the UMAGE brand, we have the unique opportunity to be where Scandinavian design is formed and lives. This year, we attended the festival as visitors and spent most of our time in the UMAGE showroom, which once again impressed us with its approach to design and sustainability.
What is 3 Days of Design?
3 Days of Design is not a traditional trade fair held in exhibition halls, as many people might imagine. Instead, it is a lively festival that transforms the entire city of Copenhagen into one big design scene. For three days, showrooms, galleries, design studios, and public spaces come alive with various installations, exhibitions, and presentations by designers and brands from around the world.
In 2025, the festival expanded to eight themed Design Districts, where visitors could learn about new trends and discover innovations in furniture, lighting, decoration, and sustainable design.
UMAGE Showroom
As the main distributor of the UMAGE brand, we are particularly proud to be part of this brand and to regularly bring its unique Scandinavian products to our customers. The UMAGE showroom in Copenhagen is a place where we can see the latest collections, talk to designers, and draw inspiration that we then pass on.
UMAGE combines minimalist elegance with innovative and sustainable materials, which perfectly matches current trends and our values. We love Scandinavian design for its simplicity, functionality, and respect for nature, and UMAGE captures all of this perfectly.
This year's theme: KEEP IT REAL
The theme of the 3 Days of Design festival in 2025 was "KEEP IT REAL," emphasizing authenticity, individuality, and sustainability in design. This theme was perfectly reflected in exhibitions throughout the city and in products from brands such as UMAGE, which strive to offer true value and long-lasting quality.
Why is 3 Days of Design worth visiting?
For us, participating in this festival is an important annual event where we not only draw inspiration, but also see where the entire design world is heading. The festival is not just about products, but above all about people, creativity, and sharing ideas.
If you love design and want to experience true Scandinavian quality and spirit, we definitely recommend visiting next year's 3 Days of Design in Copenhagen.
